About Straus Carpets

Get to know your Oakland, CA area flooring experts

Flooring design professionals in the Oakland, CA area - Straus Carpets

Commitment to excellence

Straus Carpets opened its doors in 1981 with an eye towards offering residential and commercial clients the best in customer service, product knowledge and fair prices. From day one, Straus Carpets staked its claim as the one flooring company that would dedicate itself to service over sales, believing it is the purest path to success.

Thanks to this philosophy, Straus Carpets is the first call for families, contractors, interior designers and real estate agents looking for just the right flooring solution. Moreover, Straus Carpets is one of the highest ranking flooring companies in social media business communities like Yelp and Angie's List.

To compliment Straus Carpets' reputation for service, the company stocks most of the best known, durable and beautiful carpets, area rugs, Forbo, vinyl, hardwood, laminates and linoleum. To be sure, if you've seen it, heard of it or want it, Straus Carpets can get it.

Not content to rest on its laurels, the men and women of Straus Carpets are continually looking for ways to prove that service is the path to success. Please let us know how we can help.

Why should you choose us?

• Over 40 years in business
• 5 stars/Yelp A+/BBB
• Made in the U.S. (Europe and Canada)
• Green certified
• Formaldehyde free
• Sustainable options
• Financing available

Awards & associations

Meet the team

Tom Straus

Tom Straus' first foray into the flooring business came in 1975 when he started a carpet maintenance company that serviced the Bay Area.
After six years, he sold that business to turn his attention ... Read more

Felix de la Cruz

In 1981, Felix de la Cruz was looking for a change. So, he placed a call to Tom Straus, who he had heard was starting a new business.
"I actually wanted to do labor only," Felix recalls with a smile. "... Read more

Vera Guzman

One day back in 1997, Vera Guzman got a call from her uncle, letting her know she had a job interview with his boss.
"I knew about Tom before I got here from my uncle and that he was a good man," Vera ... Read more

Liz Trujillo

Liz Trujillo joined Straus Carpets in 1998, after spending a handful of years running a wholesale electrical company and selling securities and investments.
"I enjoy the people and I like helping ... Read more

Martha Guzman

Martha Guzman first came around Straus Carpets when she was just 8 years old, tagging along with her dad.
After graduating from high school, and already familiar with the business, she had all the ... Read more

Steven Graff

Steven Graff was running an installing business with his father when he made the choice to get off his knees and into the office.
"I feel like my experience as an installer gives me an edge, because I ... Read more

Karen Parento

Karen Parento, the company's bookkeeper, joined the Straus Carpets family in 2008.
"I fell into the flooring industry 22 years ago," she says, "and the industry is a lot of fun. The people I work with ... Read more

Armando Mendez

Armando Mendez is the jack-of-all-trades at Straus, supervising and maintaining the showroom and warehouse in between handling deliveries.
He's been a part of the team since 2002. "My job is to keep ... Read more

Elisabeth Bek-Nazarova

Elisabeth Bek-Nazarova is Straus Carpet's artist-in-residence and has contributed the brilliant showroom mural and outside signage.
Born in Moscow, Russia, Elisabeth was educated at the Moscow ... Read more